My Design Goal: Making design simple, purposeful, and more human

As a designer, my goal is simple: to create things that solves emerging problems and that people can connect with, whether it’s a digital product or a brand.

Having had the chance to I start my own food venture, I wasn’t just designing packaging, I was also answering customer questions, coordinating suppliers, dealing with employees and making sure our product does not only looked just as good in someone’s fridge as they did on Instagram but as well as how they taste. Such experience taught me that good design isn’t only about the visuals, it’s also about making things work in the real world and making an impact not only to the customers but also to the employees.

Now, with my MBA in Digital Management, I’ve learned how data and strategy can back up creativity, making sure every design decision isn’t just beautiful but as well as purposeful.