Brand Identity and Web Designer · Basecode Pte. Ltd. · September 2022
Basecode is a Singaporean digital consultancy agency that provides digital design and development for different customized platform and application services.
The brand identity and branding project focused on developing a cohesive and distinct identity that communicates the agency’s work. Moreover, the project involves the creation of Basecode’s key visual elements such as logo, color palette, typography, and sample brand assets.
The goal of the brand identity and branding project is to build a unified brand identity that reflects the company’s values of passion, innovation, and pursuit of possibilities in the digital space.
Brand Designer
September 2022
The Basecode logo is created to embody the agency’s values and personality of passion, innovation, and the pursuit of possibilities to deliver digital solutions. Its clean, modern typography paired with the code symbol represents deep team and client collaboration, connectivity, and technological expertise. The bold and deep color palette balances reliability with dynamic creative energy which symbolizes the bespoke services and capabilities of the agency in providing solutions.
The identity and branding translates the agency’s core values of passion, innovation, and the pursuit of possibilities into a cohesive visual language, using bold typography, a dynamic color palette, and a symbolic code element in the logo to reflect technological expertise and creative energy.
The brand identity system is built for scalability and recognizability, ensuring the logo, color palette, and core design elements maintain clarity, impact, and recognition across diverse applications such as outdoor print and social media profiles.
The clean, contemporary design emphasizing digital innovation, making the brand stand out in the competitive landscape of digital agencies.
