UX/UI Design · Basecode · December 2023
World of Dreams is a luxury travel concierge that curates personalized experiences while offering exclusive members access to points, travel perks, and product discounts.
As the sole designer on the project, I faced two key challenges:
1. Undefined Product Vision: The product owner was initially refining specifications but wanted to see the mvp design, making it difficult to establish clear feature requirements.
2. Tight Timeline: The product needed to be designed and developed within a strict four-week deadline —— 1 week for the design and 3 weeks for development.
UX/UI Designer
December 2023
Without any predefined feature specifications, the design adopted a mobile-first approach that could be scaled up into a desktop version, as specific product details are added and evolved.
Upon initial product-vision, a MoSCoW (must-have, should-have, could-have, and won’t-have) method was used to identify and prioritize necessary features: Membership, Token Management, Bookings, Wallet, and Notifications.
WOD users are members who have availed the membership fee. With the membership, users can enjoy rewards and discounts from different partnered shops and restaurants. At times, members forget the physical membership card, thus ending up not being able to enjoy their membership
Create a digital membership card that would allow partner establishments to give discounts and rewards to any member without any hassle.
WOD Reward Token is one of the many ways to save when you are a member of World of Dreams.
Whenever you spend in every World of Dream partner brands or establishments you will be eligible to request a Reward Token and collect for later bank withdrawal or use the accummolated tokens to coinvest it.
The member’s total accummolated reward token is also the basis of the user’s membership tier or level.
WHAT IS IT?
Members of WOD can book with partnered hotels, resorts, restaurants, and etc.
When the member books a stay or meeting to partnered hotels and restaurants, the members get either a token reward (depending on the total amount) or a membership discount.
In the application, members can book, view their bookings, and see the product details.
WHAT IS IT?
The World of Dream application has a wallet that members can add money, wire transfer, or exchange in a certain foreign currency to be withdrawn as cash.
With enough WOD wallet, members can send money to partnered banks and other WOD members.
Sending money to family and friends who are also WOD members is free and hassle free via “Send Money to Peer” feature.
The design uses a clean and modern aesthetic, with a focus on white space. This helps to make the interface easy to read and scan, and it also helps to highlight the most important elements of the interface.
The navigation of the application is designed to be simple and efficient by putting the main navigation menu at the bottom of the screen. It provides access to all of the main sections of the application.
The user interface of WOD is designed to be clear and easy to understand so that the user should be able to quickly identify the different elements of the interface and how to use them.
