Brand Identity and Branding · Happy Brew · January 2022
Happy Brew is a proud Filipino Bubble Tea brand that envisions itself to be the first known tea brand that provides an opportunity to the differently-abled members of our society. The brand believes that both entrepreneurship and charity can go together as a single unit.
Although the milktea business in the Philippines is highly competitive, the goal as a designer was to highlight not only the emotion of the brand as a bubble tea shop but also represent who and what it stands for.
Brand Designer
January 2022
The Happy Brew brand logo serves as a symbol of happiness, embodying the joy and positivity that the brand seeks to share with every customer.
The logo itself is not just a visual mark, it is an outward expression of the brand’s mission to uplift everyday moments through every cup. Moreover, it also reflects the heart of every Filipino and celebrates the Happy Brew cup as a simple pleasure that bring people together.
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The Happy Brew illustration portrays people from diverse walks of life coming together in joyful celebration. It visually captures the brand’s core message: Brewing Happiness and Celebrating Life, no matter the circumstance. This illustration reflects inclusivity, warmth, and shared moments of joy that define the Happy Brew experience.
The Happy Brew logo represents the Filipino joy as an outward expression of happiness, warmth, and shared community values. It symbolizes not just a design mark but as well as the brand’s heart and soul, conveyed in every cup that is served.
The visual system emphasizes clarity and legibility. By offering both a refined wordmark for formal contexts and a vibrant combination mark for marketing materials, the design ensures consistency while allowing for expressive versatility.
